Frame

The foundation your business runs on

Frame is the core system inside Squadly. It holds all of your business data — customers, jobs, staff, emails, invoices, assets, schedules, and live locations. It is where everything is stored, tracked, and managed.
Signal and Nexus both rely on Frame. When calls come in, Signal creates jobs and customer records here. When workflows run, Nexus updates records and triggers actions based on Frame data.
Frame is more than a database. It is a full suite of tools to run a service business: scheduling, CRM, invoicing, compliance, asset tracking, and reporting.

Why Frame matters

Most service businesses juggle too many apps: spreadsheets for jobs, inboxes for customers, WhatsApp for teams, and accounting tools for invoices. That creates errors, wasted time, and blind spots. Frame changes that.
Everything is in one place.
Every job and customer record stays up to date.
Managers see the full picture in real time.

Key benefits

Key benefits

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One source of truth
All business data in one platform: CRM, jobs, invoices, staff, assets, and locations.
Timeline from August to October showing four job cards at 7:00 PM to 8:00 PM, labeled with job #2023-1285 and address 432 W Botany St. Rockdale, NSW, with statuses Scheduled, Complete, Started, and Scheduled.
Clear scheduling
Plan shifts, assign jobs, and track compliance from one calendar
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Integrated communication
Emails and customer updates tied directly to the right record.
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Real-time visibility
See live locations of staff, job progress, and upcoming work.
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Better reporting
Dashboards and analytics show utilisation, performance, and costs.
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Compliance made simple
Keep records of certificates, inspections, and checklists in one place.
Foundation for automation
Signal and Nexus work because Frame holds the data. Without it, automation cannot run.

How it works

Jobs and data stored in Frame

Customers, staff, invoices, and assets are logged and updated here.
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Interface showing a call icon on the left, a waveform audio visualization in the center with user and message icons above it, and a QR code icon on the right.

Signal adds new inputs

When a customer calls, Signal records details and creates jobs in Frame.

Nexus runs workflows

Based on changes in Frame, Nexus schedules work, sends updates, or prompts humans when needed.
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Example scenarios

CRM
A new customer calls. Signal creates a contact in Frame. Nexus adds them to the workflow for follow-ups.
Scheduler
Manager assigns jobs for the week. Frame shows live availability and compliance.
Invoices
A technician completes a task. Frame generates an invoice and emails it to the customer.
Reports
Frame shows which staff are busiest, which jobs are most profitable, and where time is lost.
Assets
Frame tracks tools and equipment, with alerts when maintenance is due.

The value for your business

Frame is the backbone of Squadly. It keeps your records clean, your team organised, and your customers connected.
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Clarity
One platform for everything.
Control
Jobs, staff, and assets all in one place.
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Confidence
Every decision based on live, accurate data.

Build on a stronger foundation.

Set it up once, and the work runs itself.